BEAUTIFUL X POWERFUL
We were delighted to partner with Nike Sportswear for their womens campaign ‘Nike Beautiful X Powerful’. To celebrate the energy of iconic female athletes like Joan Benoit-Samuelson we worked with Nike to ensure all of the creative displays embodied, both beauty and power.
A seamless and structurally sound design direction led to the development of a monochromatic marble palette. The pale pink and mirror accents enriched the palette whilst providing an immediate schema for store visitors, that the usually dual gendered space, was temporarily dedicated to a womens only collection.
As an extension of the retail brand team we collaborated on the design development, production, and delivery into window displays and interiors throughout the Niketown London, Kings Road and Glasgow stores.
In order to create an immersive and highly memorable experience, we developed a customisation suite for both Kings Road and Niketown London stores. A luxury cotton, and campaign branded tote, was gifted with purchase along with the opportunity to have their choice of custom collection embroidered patches and personal initials.