THE WATER STUDIO
The new Water Studio hub in Clerkenwell demanded a window concept that could represent the innovative vision behind the multi-disciplinary store.
We were lead by two core Water Studio philosophies – the beauty of water in motion and the mechanics of product innovation. Taking inspiration from the tensions that occur when natural and industrial co-exist, we created an installation that found harmony and balance in these contrasting worlds.
The delicate transparent silk, blown gently by industrial fans encapsulated this idea perfectly. A simplistic artform designed to capture the inspiring philosophy behind Water Studio and to work intrinsically in the space – catching the imagination of those inside and out, without reducing any light to the store.