As a continuation of our current brand partnership with global luxury retailer Tory Burch, we were invited to collaborate on a compelling city narrative which voices the emergence of their second London store, opened as a fluid and exciting extension of the celebrated New Bond Street flagship.
Working alongside Tory Burch’s retail team, we aimed to interpret the brand’s personal interconnectedness between their celebrated American heritage and established London consumer pool for the launch of their Accessories only Westfield White City store.
Entitled ‘Queen’s Guard’ the concept employs nostalgic cues to saturate connotations with the city, whilst profiling Tory Burch’s new accessories category of compact leather backpacks. Visual stimulation in the form of replica Queen’s guard’s outfits stand in the forefront, beautifully crafted in only paper.
By engaging with the playfully emotive nature of this one-off window, consumers were invited to join Tory Burch and indulge in this salute to our London capital!