We teamed up with the emerging fashion brand Casablanca to launch their latest collection at Selfridges in the atrium space, with a striking splash of colour.
Our production aimed to honour the brand’s Moroccan heritage as soft shapes, rustic tile plinth toppers and warm bright colours were weaved into the space, providing the perfect backdrop for the Autumn/ Winter collection.
The pop-up featured a variety of the brand’s A/W 2021 collection as well as a wide selection of their first womenswear collection. All of which was inspired by the high-octane world of Monaco’s casinos and Grand Prix. The collection was showcased within a series of bespoke cladded arches, which also utilised the colourful Automne-Hiver 2021 “Grand Prix” collection graphic as an impactful backdrop to set the scene.
We were very proud to play such a pivotal part in Casablanca’s push into the womenswear retail space and went on to complete their Harrods pop-up too.
CLIENT: CASABLANCA
WHAT WE DID: RETAIL DESIGN
LOCATION: SELFRIDGES LONDON
SEEN IN: WWD, FASHIONUNITED, GLASS MAGAZINE.
PROCESS: PRODUCTION AND INSTALLATION