Partnering with Converse’s Global Store Design Team, we conceptualised, designed, and engineered a comprehensive toolkit, enabling global partners to build and scale temporary retail experiences for their respective marketplaces in a reusable and efficient way.
A viable “kit of parts”, we set out to strategically develop a retail environment which was authentic to the Converse brand for small, medium, and large executions that could be placed within multiple formats.
With efficiency, sustainable sourcing and global scaling in mind, the toolkit consisted of a pop-up retail strategy, creative direction and material application, 3D renders, key marketing principles and an engineered drawing pack.
Stemming from their existing store design, we ensured the temporary-retail designs featured in the toolkit reflected the essence of the brand, allowing space for in store collaborative experiential activations with Converse ambassadors.
Designed to be rolled out across various global markets, we’re excited to be able to share the first of many physical executions, installed in the city of Chengdu in China.
CLIENT: CONVERSE
WHAT WE DID: CONCEPT STRATEGY, CREATIVE DIRECTION, DESIGN
LOCATION: GLOBAL