For their Festival campaign we worked with Converse and Office, leading the creative production of the whole shoot from concept to production.
We created a series of still and moving assets for both in-store and online use, exploring our chosen concept of ‘Build Your World’, with Converse All Star: Rachel Chinouriri.
Joined by Photographer Carla Guler, the shoot saw us explore the idea of self-expression and the unique and freeing energy of festival season. Capturing Rachel in her own world, inspired by her music, her creativity, and the simple blessings of summer. Photographed between surrealist elements such as hills of turf, fields of sunflowers and gradient backdrops, Rachel and the product from the Converse festival pack exudes summer time fun.
Saturated, colourful, and dreamlike, the final shots were then used in-store and online across Converse and Office’s social channels and in our installation in-store in Office’s Carnaby Street, Oxford Street and King’s Road stores.
CLIENT: CONVERSE
WHAT WE DID: CONTENT CREATION & RETAIL DESIGN
LOCATION: LONDON
COLLABORATORS: RACHEL CHINOURIRI, PHOTOGRAPHER: CARLA GULER, MAKEUP ARTIST: GEORGIA HOPE, HAIR: KARLA QUIÑONEZ LEON, STYLIST: SHANNON KELSEY ANN, NAIL ART: OLIVIA GANE
PROCESS: CONTENT CREATION, DESIGN, PRODUCTION, INSTALLATION