Working with Converse to create a series of still and moving assets we teamed up with All-Star, Aimee Gillingwater, celebrating all things style, self-expression, and women’s empowerment in the music industry.
For their Gran Craft campaign we worked with Converse and Office, leading the creative production of the whole shoot from concept to production with talent; Aimee Gillingwater, punk and soul musician and skateboarder.
Exploring the idea that creativity can come from the seemingly mundane aspects of everyday, the shoot was captured in an incredible loft in Hackney showing Aimee uncover moments of inspiration whilst daydreaming, journaling, and vinyl-hunting.
Still assets were shot by Lauren Maccabee and moving image was filmed by Blue Laybourne, with the day culminating in a live performance. Campaign assets were seen in store and online for both Converse and Office, a great way to celebrate one of Converse’s emerging All Stars.
CLIENT: CONVERSE, OFFICE
WHAT WE DID: CONTENT CREATION
LOCATION: LONDON
COLLABORATORS: AIMEE GILLINGWATER, PHOTOGRAPHER: LAUREN MACCABEE, DOP: BLUE LAYBOURNE, HAIR & MU: CELIA EVANS, STYLIST: BEANIE STOLPER
PROCESS: TALENT SOURCING, PHOTOSHOOT MANAGEMENT, CREATIVE PRODUCTION