To support the powerful mission between Converse and John Boyega to celebrate young creatives, we rolled out this campaign across 20 UK and EU JD stores.
Nurturing the next generation of Peckham game changers, Converse and John Boyega collaborated to find five young Black creatives in Peckham; Ade Femzo, Kaylen Francis, Kemi Anna Adeeko, Lorraine Khamali and Ibrahim Muhammad. This campaign gave them the facilities and spotlight they deserve, as they work to hone, push, and perfect their craft.
Called the Create Next Film project, supporting the powerful mission between Converse and John Boyega, we rolled the campaign out across 20 UK and EU JD stores. This included design and production of 2 pinnacle store window takeovers in West One and Liverpool, as well as in-store graphic and digital executions.
As well as JD, we also worked in Foot Locker. We designed, produced, and installed the campaign within their Marble Arch store.
We loved playing a part in such an important campaign which is set to inspire young creatives in and around London.
CLIENT: CONVERSE
WHAT WE DID: RETAIL DESIGN
LOCATION: NATIONWIDE
SEEN IN: COMPLEX , HYPEBEAST, CLASH, RETAIL FOCUS
PROCESS: DESIGN, PRODUCTION & INSTALLATION