Inspired by their seasonal campaign, this project saw us create and install this sleek installation into the atrium of FLANNEL’s Oxford Street store.
Adopting a classic, retro office aesthetic, our design approach saw us incorporate traditional elements of the stereotypical 90’s office, experimenting with the likes of slatted blinds, filing cabinets and strip lighting.
Transforming featured props, and ultimately the space, into a showcase worthy of multi-brand merchandising, bold overhead lighting accentuated the colours of the product in the space, alongside scaled filing cabinets and tall stacks of paper. Offering a tactile approach to merchandising with a touch of fun, such as paper airplanes to circle the installation.
With structures from the ground to the air, we had a blast experimenting with the concept for our brand partner FLANNELS, modifying the store’s space into a show-stopping stereotypical office with a twist.
CLIENT: FLANNELS
WHAT WE DID: DESIGN, PRODUCTION, INSTALLATION
LOCATION: FLANNELS, LONDON