‘Collectibles’ is a sculptural project to display the beautiful, jewel like Jimmy Choo Bon Bon & Callie handbag collections. A sculpture that was reimagined and adapted for multiple seasons and areas of the store.
The original ‘Collectibles’ brief was to design and produce a series of bespoke fixtures that were to look like an exclusive collectible display cabinet, framing the individual exclusive bags. The display cabinets were designed in a way to sit in formations of 9 of which created a focus point in Jimmy Choo stores, globally.
Each arch is made by individually hand cast jesmonite plaster with an imprinted stone texture, this is then fixed to a solid, polished brass inner arch and base. A bespoke method that gave the bags the home they deserved, as well as providing a long lasting and sustainable solution for rolling out around the world. The scheme went to all Jimmy Choo markets, including the US, Europe and Japan.
Later in the year,we put a festive spin on the Collectible campaign by stacking and layering the bespoke arch forms. Combined with Bon Bon bags hung from brass hooks and their very own JC gold star, the final window housed their own Christmas Bon Bon tree in the heart of Paris! Delicate lights were added, framing the tree, bringing that extra Christmas sparkle to the creative.
CLIENT: JIMMY CHOO
WHAT WE DID: RETAIL DESIGN
LOCATION: GLOBAL
PROCESS: DESIGN, PRODUCTION AND INSTALLATION