An iconic celebration for an iconic silhouette, we celebrated 25 years of the Nike TN with Nike and Foot Locker’s community, leaving our mark on the Parisian scene whilst raising a glass to the next 25.
Celebrating the communities that have made the TN what it is today, and those that are reinventing it for the next 25 through boundless creativity and defiant spirit, we set out to design, produce and host an event which simply disrupted the status quo.
A matter of days prior to the pinnacle activation, we teased the celebrations by dropping Nike TN branded lockers in unreleased locations across Paris. Between eateries, barbers and shops, the location of the lockers was released via CCTV style footage across Foot Locker France’s Instagram page 1 hour prior to the locker’s landing. From here, the community had 98 minutes to get to the lockers, a nod to the sneaker’s origin in 1998. Filled with TN’s, exclusive merch and tickets to the experience, as the crowds flocked the hype built, all in time for the official event night.
Fast forward a few days, guests arrived in hundreds, as we took over Kube. Welcomed into an undercover CCTV-esque experience, the event design saw us tap into the TN’s core culture, exploring the intercross between art, fashion, music and creativity. Entering through a haze of colour and fly postering, within the space guests were treated to T-shirt customisation by Parisian airbrush artist Le Zeste and b2b DJ sets by Parisian DJ’s Alyas and Rebequita. Also on display was the official Sneaker Freaker x Foot Locker STAY TUNED coffee table book, an ode to the evolution of the TN.
CLIENT: NIKE
WHAT WE DID: DESIGN, TALENT SOURCING & MANAGEMENT, PRODUCTION & EXPERIENCE MANAGEMENT
LOCATION: PARIS
COLLABORATORS: LE ZESTE, ALYASMUSIC, R.EBEQUITA.