4 stores, 4 routes & 1 destination… we designed, produced, delivered & hosted Nike’s Energy walk, the ultimate retail experience from store across the city to the streets of London.
Centred around connection, energy, and reshaping what wellness looks like in the city the experience saw members depart from their local Nike store, with hosts Isla Loba, Dr Rebekah Zeena Jade, Rachel & Mia of The Girlies Guide and Olimata Taal.
Walking from Nike Town London, Nike Battersea, Nike West London & Nike Kings Road, each store’s members kicked-off their day by jotting their wellness guilty pleasures and daily affirmations on a postcard (getting all & any thoughts on paper) and took part in a pre-walk breathwork and mantra workshop, guided by Dr Rebekah Jade.
Departing on their walks, members collectively strolled along each route across the city, before arriving at the Serpentine Gallery, where brunch was served, matcha lattes were poured and members were treated to not only a pop-up shop with Nike’s latest Motiva & Metcon collection but also a live interview between Isla Loba and Dr Rebekah - spilling the tea on a life of balance and wellness.
Within the interview, the postcards signed by members and posted through the official Nike Energy Walk post-box upon arrival to the Serpentine, were used as cue cards for discussion and later placed on a community wall for every member to read, relate and respond to, creating a Well Collective chain reaction.
A special day, celebrating what it means to be together, to re-energise and be holistically well in the city.
CLIENT: NIKE
WHAT WE DID: DESIGN, TALENT SOURCING & MANAGEMENT, PRODUCTION & EXPERIENCE MANAGEMENT
LOCATION: LONDON, CITY-WIDE
COLLABORATORS: DR REBEKAH ZEENA JADE, ISLA LOBA, OLIMATA TAAL, THE GIRLIES GUIDE