With sustainability at its core, the Move to Zero campaign manifesto promises to deliver products made from recycled trash, to reduce waste and lower Nike’s global carbon footprint.
We collaborated with Nike to launch their new Air Vapormax 2020 Flyknit trainer at JD stores across Europe as part of their ongoing Move To Zero campaign.
To carry the reduced waste manifesto through to the displays in store, we researched the latest in innovative, recycled materials. We combined Plasticiet, Smile Plastics, recycled rubber and cardboard to create stacked ‘trash’ plinths that celebrated the sustainable narrative of the product.
The displays were designed with re-use in mind, allowing the campaign to reach London, Manchester, Berlin and Paris stores with limited repeat build needed. Strapping was used instead of permanent fixings in order to easily dismantle to recycle or re-use and the displays were supported by evolving digital content.
This campaign follows on from our Renew project last year as Nike Inc continue to lead the way in circular retail.
CLIENT: NIKE
WHAT WE DID: RETAIL DESIGN
LOCATION: LONDON, MANCHESTER, BERLIN & PARIS
COLLABORATORS: PLASTICIET, SMILE PLASTICS
PROCESS: DESIGN, PRODUCTION, INSTALLATION